request for proposals – comprehensive marketing and development campaign for social enterprise

thegreenrock.ca is pleased to issue the following RFP for a comprehensive marketing and development campaign for the Guide to the Good social enterprise

RFP Guide to the Good Social Enterprise Marketing and Development – July 2018v2

please contact Kim – 709 682 3955 or kim@guidetothegood.ca for more info.

we appreciate interest from all, and will follow up with those who best meet the criteria.

 

 

 

Waste Reduction Fair 2017!

thegreenrock.ca ~ habits for your habitat had a kickin’ great time at the Waste Reduction Week Fair, put off by as part of #WasteReductionWeek with the City of St. John’s and Clean St. John’s at the Memorial University Botanical Gardens on Saturday Oct 21st. (read story on the event in the Telegram here )

thegreenrock-ers volunteering at the Waste Reduction Fair!

thegreenrock-ers volunteering at the Waste Reduction Fair!

thegreenrock.ca was in good company – old and new friends included  Home Again Furniture BankSt. John’s Tool Library,  the Product Care Association, Boomerang Bags, Recycle in Newfoundland, the City of St. John’s Waste Division and others were part of the event!

thegreenrock.ca is about promoting sustainability, Waste Reduction is a key component.  leading up to Waste Reduction Week, thegreenrock.ca launched In its Place a composting and reycling project being piloted at Macdonald Drive Junior High breakfast program in collaboration with Kids Eat Smart Foundation, Clean St.  John’s, Island Compost, and the City of St.  John’s, with a financial contribution from the Wellness Coalition Avalon East. later this fall thegreenrock.ca will be launching InterGeneration~ the plastic bag project, a waste awareness and up-cycling project supported by the IMPACT! Youth Sustainability Fund and in collaboration with Agnes Pratt Home and Waterford Valley High that gets youth and seniors together to up-cycle plastic bags and share skills.

thegreenrock.ca launched last year the Guide to the Good website which promotes local businesses and organizations in the Northeast Avalon. all these projects bring different ideas on how people can live differently and more environmentally conscious way.

visitors to thegreenrock.ca booth got in on the action, and wrote ways in which their everyday actions can have an impact on the environment and to post them on the How Do you fit? board (see photo below to the left).  they were rewarded with a seedling from the Department of Forestry and Agrifoods, and a chance to win a local and green gift

Perla Hernandez talking about thegreenrock.ca's projects
Perla Hernandez talking about thegreenrock.ca’s projects

basket including:
– free month trial of Island Compost by Phill Coates (see Guide to the Good profile)
– skincare samples from Esskin by Esther Squires (see Guide to the Good profile)
– delicious natural soap from Suds~Natural Cooked Soap by Leah Grannon Bryant
– free coupons for delicious Soul Azteka and free coupons from Fixed Coffee!

and we got a winner!! congrats Julia thank you for participating!

 

And we are all winners when we take care of the planet.

(ps – thegreenrock was thrilled to have such an excellent group of volunteers helping out at the booth ~ thank you Leah Grannon Bryant, Amanda Russell, Kate Finn and Mary Anna Duggan you guys rocked!)

 

kathysgreenrock (2).pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca                     twitter: @thegreenrockca

thegreenrock.ca deep into an exciting 2017!

The first half of 2017 has been busy and gratifying – many great things have happened as thegreenrock.ca ~ Live Sustainably NL continues in its mission of promoting ‘habits for your habitat’ – things we can all do where we are to live more sustainably.   it’s a time of ‘twos’ –  thegreenrock.ca has won two awards, has been awarded two grants, and will be launching two waste reduction programs this fall!

  •  thegreenrock.ca receives The Co-operators Group IMPACT! Youth Sustainability Fund!
IMPACT! Fund photo-op

thegreenrock-ers: Perla Hernandez (project coordinator) and Kim Todd (founder and director) accept the IMPACT! Sustainability Fund from Robert Conway of The Co-operators Group

In April thegreenrock.ca  was successful in its proposal to the Co-operators Group IMPACT! Youth Sustainability Fund to pilot ReGeneration~ The Plastic Bag project. reGeneration is an intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills towards a common purpose of up-cycling plastic bags into durable goods like tote bags.

thegreenrock-er Perla Hernandez, is an alumni of the Co-operators’ IMPACT! Youth Sustainability Leadership Program which makes her eligible to apply for the IMPACT! Sustainability Fund!   reGeneration will launch this fall in collaboration with youth and seniors from Waterford Valley High School and the Agnes Pratt Nursing Home, as well as the rest of the community as we come together to share strengths and divert plastic bags.

 

  • Guide to the Good wins the IMPACT Social Innovation Challenge Competition!
Kim Todd and Myles Green

Myles Green from NL’s Association of CBDC presenting Kim Todd, thegreenrock.ca’s founder and director with Social Innovation Challenge award

In May 2017 during Innovation Week , Memorial University’s Centre for Social Enterprise in partnership with the United Church hosted the Social Innovation Challenge for entrepreneurs who had a business idea or initiative that would have a positive impact on the community. After a two-day  intensive process Kim Todd, Founder and Director of thegreenrock.ca won the first place for her pitch on the social enterpirse Guide to the Good! Have you checked the guide to the good? Check it out!

  • thegreenrock.ca takes home an  IABC Pinnacle Award for #playoutdoors 

Early in June thegreenrock.ca won a Pinnacle Award from the International Association of Business Communicators for the #playoutdoors recruitment campaign.  The project was in collaboration with the Junior Forest Wardens NL to get families outdoors and active, and in particular to start new Junior Forest Warden Clubs. Together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

  • thegreenrock.ca receives Wellness Coalition Avalon East Grant for a composting project

Later in June 2017 thegreenrock.ca received the happy news that our application to pilot the In it’s Place  compost project was approved by the Wellness Coalition Avalon East Grant  This pilot will be launched this fall at Macdonald Drive Junior High School with support from Kids Eat Smart Foundation.   ‘In its Place’ is an environmental health awareness pilot project that educates students on the system of food production and waste, and pilots initiatives to fill gaps.

one more good thing…

  • Diploma in Environmental Ethics for thegreenrock.ca founder

Iethics from Aristotle to Certified B Corp with a few stops in betweenn July of 2017, Kim Todd, thegreenrock.ca founder received the Diploma in Applied Ethics from the Department of Humanities, Memorial University.   The final component of the program was a presentation entitled ethics from Aristotle to BCorp, and a few stops in between that had been delivered in April.

 

It all bodes well for the second half of 2017, and beyond!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

 

great day – Earth Day 2017 !

thegreenrock-ers Amanda Russell and Perla Hernandez thegreenrock.ca's booth on Earth Day

thegreenrock-ers Amanda Russell and Perla Hernandez at the Earth Day Fair

Saturday afternoon rain didn’t stop crowds of boisterous families from making it to the Earth Day Fair at the Suncor Fluvarium on April 22!  Over 250 people attended the event! Just about all of them stopped at thegreenrock.ca’s booth to learn about ways to take action, take care of the planet, and how to live sustainably.

Each year, 1 billion people in more than 195 countries celebrate  Earth Day worldwide. The key purpose is to get people together, to celebrate mother nature, and think about ways in which they can take action.

In line with this message, thegreenrock.ca was very pleased and excited to share our signature projects for this year:

  • #playoutdoors ~ Less screen time and more time outdoors! In collaboration with the Junior Forest Wardens-NL, #playoutdoors raises awareness about nature deficit disorder and challenges families to get outdoors, make new friends and learn new skills.
  • ReGeneration: The Plastic Bag Project (coming up!) ~ An intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills toward a common purpose of recycling single-use plastic bags through crafting durable tote bags. This project is supported by The Co-operators IMPACT! Fund 2017.
  • Guide to the Good ~ A social enterprise that makes it easier for people to choose local for their purchasing and lifestyle choices. Local businesses bring economic, ethical and social benefits to our lives and our communities. Guide to the Good is currently being piloted in the Northeast Avalon, but the goal is for there to be a guide to the good in communities everywhere!

Visitors were asked to participate in the “how do you fit in?” campaign and to think about ways in which they can help protect the environment through their daily actions.

At the end of the day we had some local giveaways from businesses featured on the Guide to the Good. The draw was live-streamed via Facebook

Facebook Live of the guide to the good draw

  • Prize #1 Local Basket!
    Jumping Bean‘s low CO2 emission roasting coffee; hypoallergenic, artisan soaps and body products made locally from St. John’s Soap Works; and local hand-knitted hat by Casey’s Crafts.
  • Prize #2 Firewood and Coffee! 
    Bundles of local sustainable and licensed firewood from Firewood Factory; 2 gift-cards from  Jumping Bean .

Two winners were randomly selected out of 104 individual tickets. Congrats Olivia and Joan!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

#playoutdoors – less screen time, more outdoor time

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spending time in nature has positive physical and mental health benefits for both adults and children

in the fall of 2016, thegreenrock.ca in collaboration with the  Junior Forest Wardens NL launched a  #playoutdoors awareness campaign to get people outdoors and start new Junior Forest Warden NL Clubs.  Junior Forest Wardens, a family-based outdoor adventure group, has been active in NL since the 1940s.  numerous families have reaped the benefits of outdoor together time over the years, but numbers have been declining since the 1980s.

nature deficit disorder: kids are spending less time outdoors

kids these days are spending more time on screens than outdoors and that’s causing problems to their health. there’s extensive research about Nature Deficit Disorder. conversely, spending time in nature for adults, and especially for children brings the mental and physical health benefits. children experience positive social, psychological, and spiritual impacts on their personal and cognitive development.

 

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JFW helps families and friends find time to hang out in the woods

as a side effect of modern, busy and sedentary lifestyles in recent years our exposure to nature has diminished. within a generation, Canada has transitioned from a rural to an urban nation, with 80% of Canadians now living in cities. as a result of this transition, it is estimated that Canadians today spend on average 90% of their time indoors, which has lead to a variety of chronic health issues as a result of sedentary lifestyles

aside from the mental and physical health benefits, getting kids in nature can also have positive impacts on our environment and our communities. a study by the University of British Columbia, suggests that providing positive childhood experiences in nature, can help to develop care and awareness of the environment as adults.

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children who play outside are more likely to protect nature as adults

#playoutdoors campaign

the Junior Forest Wardens NL is dedicated to bringing families with school-aged children together to enjoy and learn about the natural environment. together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

up next
after all the success of the #playoutdoors thegreenrock.ca is working with JFW and other community partners to look into ways to expand the project this year. stay tuned!

update! #playoutdoors won a 2017 Pinnacle Award by the International Association of Business Communicators Newfoundland and Labrador! read all about it here

 

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thegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

Facebook: Facebook.com/thegreenrockca
twitter: @thegreenrockca

‘marketing local’ ~ support for local businesses wanted!

marketing local screen-shotOn the heels of the ‘buying local’ survey for consumers, thegreenrock.ca conducted ‘marketing local’, a survey for local business.

The consumer survey showed that consumers wanted to buy local, and would buy local more if they knew what was available and how to access it.

With that in mind, we asked business how ‘local’ fits in with marketing strategy.

We know that the Northeast Avalon is a busy hive of local businesses

  • there are hundreds and hundreds of local cottage businesses and kitchen-table operations that show up at markets and fairs
  • there hundreds of local retail shops downtown and in strip malls and standing alone
  • and there are dozens of local manufacturing operations (with or without storefronts).

And through the survey we learned that there is a huge appetite in the local business world to come together and be promoted.  Business owner/respondents comments were encouraging:

  • “I believe, given our economy, a network of local businesses, supporting local businesses is timely. And with the right message, we should all buy in to supporting local now more than ever.”
  • “Someone needs to take the lead.”
  • “Thank you for this. Buying local and promoting this is so important. “

The comments, along with the survey responses are helping us build the Guide to the Good.  the full survey results are here ( right click may be necessary to open)  https://docs.google.com/a/mun.ca/forms/d/1MMNFpTBQF1ICFJmlXWQhGMwTLDFuHLW1yaSeq8AfPgY/viewanalytics.

Here are some highlights of what we learned:  

We learned that ‘local’ is a significant factor for local businesses

  • 57.6% of business respondents said they “agreed” or “strongly agreed” that customers buy their products in order to support local businesses
  • 69.9% of local business owners have the impression that their customers believe that buying local help strengthen the local economy.

When it comes to marketing,  unpaid facebook and word of mouth are the most commonly used forms of advertising. but there is a big difference between the percentage who use it and the percentage who say it’s the most successful platform for them.

  • 84.9 % of local businesses rely on Facebook (unpaid) for promotion, but only 23.6% say that it’s their most their most successful platform.     
  • 78.1 % use word of mouth to advertise their products, and 26.4% say it is their most successful platform.

The take-away message for us is that local companies are under marketed, and that there is a demand for an affordable platform.  survey response confirmed this idea.

  • 93.1 % of respondents said that are interested in participating in a well rounded, engaging platform that promotes only local businesses.

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This all  good  and inspiring news!  thanks to all those who participated, and we’re working hard to get the Guide to the Good on your screen!

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