great day – Earth Day 2017 !

thegreenrock-ers Amanda Russell and Perla Hernandez thegreenrock.ca's booth on Earth Day

thegreenrock-ers Amanda Russell and Perla Hernandez at the Earth Day Fair

Saturday afternoon rain didn’t stop crowds of boisterous families from making it to the Earth Day Fair at the Suncor Fluvarium on April 22!  Over 250 people attended the event! Just about all of them stopped at thegreenrock.ca’s booth to learn about ways to take action, take care of the planet, and how to live sustainably.

Each year, 1 billion people in more than 195 countries celebrate  Earth Day worldwide. The key purpose is to get people together, to celebrate mother nature, and think about ways in which they can take action.

In line with this message, thegreenrock.ca was very pleased and excited to share our signature projects for this year:

  • #playoutdoors ~ Less screen time and more time outdoors! In collaboration with the Junior Forest Wardens-NL, #playoutdoors raises awareness about nature deficit disorder and challenges families to get outdoors, make new friends and learn new skills.
  • ReGeneration: The Plastic Bag Project (coming up!) ~ An intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills toward a common purpose of recycling single-use plastic bags through crafting durable tote bags. This project is supported by The Co-operators IMPACT! Fund 2017.
  • Guide to the Good ~ A social enterprise that makes it easier for people to choose local for their purchasing and lifestyle choices. Local businesses bring economic, ethical and social benefits to our lives and our communities. Guide to the Good is currently being piloted in the Northeast Avalon, but the goal is for there to be a guide to the good in communities everywhere!

Visitors were asked to participate in the “how do you fit in?” campaign and to think about ways in which they can help protect the environment through their daily actions.

At the end of the day we had some local giveaways from businesses featured on the Guide to the Good. The draw was live-streamed via Facebook

Facebook Live of the guide to the good draw

  • Prize #1 Local Basket!
    Jumping Bean‘s low CO2 emission roasting coffee; hypoallergenic, artisan soaps and body products made locally from St. John’s Soap Works; and local hand-knitted hat by Casey’s Crafts.
  • Prize #2 Firewood and Coffee! 
    Bundles of local sustainable and licensed firewood from Firewood Factory; 2 gift-cards from  Jumping Bean .

Two winners were randomly selected out of 104 individual tickets. Congrats Olivia and Joan!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

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‘marketing local’ ~ support for local businesses wanted!

marketing local screen-shotOn the heels of the ‘buying local’ survey for consumers, thegreenrock.ca conducted ‘marketing local’, a survey for local business.

The consumer survey showed that consumers wanted to buy local, and would buy local more if they knew what was available and how to access it.

With that in mind, we asked business how ‘local’ fits in with marketing strategy.

We know that the Northeast Avalon is a busy hive of local businesses

  • there are hundreds and hundreds of local cottage businesses and kitchen-table operations that show up at markets and fairs
  • there hundreds of local retail shops downtown and in strip malls and standing alone
  • and there are dozens of local manufacturing operations (with or without storefronts).

And through the survey we learned that there is a huge appetite in the local business world to come together and be promoted.  Business owner/respondents comments were encouraging:

  • “I believe, given our economy, a network of local businesses, supporting local businesses is timely. And with the right message, we should all buy in to supporting local now more than ever.”
  • “Someone needs to take the lead.”
  • “Thank you for this. Buying local and promoting this is so important. “

The comments, along with the survey responses are helping us build the Guide to the Good.  the full survey results are here ( right click may be necessary to open)  https://docs.google.com/a/mun.ca/forms/d/1MMNFpTBQF1ICFJmlXWQhGMwTLDFuHLW1yaSeq8AfPgY/viewanalytics.

Here are some highlights of what we learned:  

We learned that ‘local’ is a significant factor for local businesses

  • 57.6% of business respondents said they “agreed” or “strongly agreed” that customers buy their products in order to support local businesses
  • 69.9% of local business owners have the impression that their customers believe that buying local help strengthen the local economy.

When it comes to marketing,  unpaid facebook and word of mouth are the most commonly used forms of advertising. but there is a big difference between the percentage who use it and the percentage who say it’s the most successful platform for them.

  • 84.9 % of local businesses rely on Facebook (unpaid) for promotion, but only 23.6% say that it’s their most their most successful platform.     
  • 78.1 % use word of mouth to advertise their products, and 26.4% say it is their most successful platform.

The take-away message for us is that local companies are under marketed, and that there is a demand for an affordable platform.  survey response confirmed this idea.

  • 93.1 % of respondents said that are interested in participating in a well rounded, engaging platform that promotes only local businesses.

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This all  good  and inspiring news!  thanks to all those who participated, and we’re working hard to get the Guide to the Good on your screen!

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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think planet. live local ~ how do you fit in?

the challenges of the great big world can get a little smaller when we all work together to take action!  for Earth Day 2016 thegreenrock.ca, with support from Memorial University’s Office of Public Engagement and the Department of Forestry and Agrifoods, asked human beings how their actions fit in with their larger planetary system at the Suncor Fluvarium Earth Day Fair in St. John’s.

good news: people are taking action!  so many things – from recycling to composting to saying no to plastic bags, buying less and riding more, and generally keeping the planet in mind.  every little bit makes a difference, but to put all these great actions in the great big context, we asked Dr. Sean McGrath, Head of the Department of Philosophy at Memorial University and core member of the For A New Earth group, to offer his perspective.

there is hope!  we are all part of the solution by taking action together!

 

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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green is the new red: Valentine’s winter market

on Valentines day we celebrate our love and appreciation to the people we care about but we can do so while supporting our community and our planet !

check out some amazing local treats from creative hands and farmers cellars at the Valentines winter market from 10:00 am – 3:00 pm at the Royal Canadian Legion. there will be a variety of local vendors including  farmers bringing meat and eggs, artisan cheese, homemade bread and baked goods, spices, art, jewelry, t-shirts and apparel handmade soaps and much more!

local products typically have a smaller ecological footprint and they also help to build our community and local economy.

love ❤ xoxo

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thegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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the people have spoken ~ we want local!

it’s a day to talk about the importance of local business.  a while back thegreenrock.ca started a survey to find out how ‘local’ fits into consumer purchasing decisions.

it turns out that ‘local’ is an important consideration for people when they are buying, and, even more encouraging, people would buy more local goods if they knew local options where available and they knew how to access the goods.  the results of the poll will help us build Habits for Your Habitat – Guide to the Good, and that will make it easier for those of us in the Northeast Avalon to include more ‘local’ in our purchasing decisions.

here are couple of highlights –

  • it shows that buying ‘local’ is a significant factor for the majority the people Screen Shot 2016-02-04 at 5.32.36 PM
  • and the poll also shows that there is a significant potential for local businesses to increase the market share for their goods and services.  when asked how they felt about the percentage of local spending,  86.6% of the respondents said they would spend more locally if they knew local options where available and they knew how to access the goods

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all good news!  thanks to all those who participated.

You can see the survey’s summary of response  in this link:
https://docs.google.com/a/mun.ca/forms/d/1l7y7RJCePhkzai8jfUV-rMgdWTnuwze1jeYTpjocSFM/viewanalytics

 

cropped-thegreenrock-1.pngthegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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Habits for Your Habitat ~ Guide to the Good

survey 1 shot

Since 2011, thegreenrock.ca has been sharing stories about great local, green and savvy initiatives.  Along the way we’ve been talking to loads of local business owners, environmental practitioners, and community organizations.  So good, so inspiring, and so needed!  We realized that there is more we can do to make our communities more sustainable and more resilient, and we are working on it!

Habits for Your Habitat ~ guide to the good is work in progress that will make it easier and more practical for people to make sustainable choices. It’s about what we do where we live.  The new platform will promote local businesses (kitchen-table operations as well as thriving storefronts), highlight organizations, profile cool people and translate complex science into practical tips for everyday habits.

Since things ‘local’ are key to project success, we are surveying consumers,local business owners and community organizations to identify how ‘local’ fits into purchasing decisions and marketing activities.

think planet.  live local.

 

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thegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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#g2kgtg – cheese on Saturday

make your own cheese!

make your own cheese!

it’s not over yet byes!   the end of the season is the other side of the weekend, but between then and now is a rare chance to make a #gtkgtg that will soothe the last leg of Christmas.  5H Giving – handmade, homemade, local.

say cheese.  Feta, Paneer, Ricotta.

make cheese.  for real.

my old school friend turned back to the land, and has set up  a farm in Nova Scotia.  home for Christmas, she’s running a Cheesemaking 101 workshop.  I know her as Heather Squires, but she’s known as the CURD GIRL.   she’s running a fun, lovely afternoon of cheesemaking tomorrow, Saturday 2-5 pm on MacPherson Street, near the Mall.  workshop cost is $50, which you can bring.  (if the $ in hand is a deal-breaker let Heather know, and ye can work something out).

also bring milk (whole, red container is best), but all other required materials are supplied. but there will be cheese to taste so if you’d like to bring something to drink with the tasting, that is good.

inbox Heather to let her know you’re coming and get specifics.

 

and since we’re near the end, thank you.  #g2kgtg the good to know gifts that give series has been a hit!  sharing little treasures that grow up from kitchen tables and creative souls has been a pleasure. thanks to all who have kindly encouraged me, thanks to the new friends i’ve met along the way, and thanks to those who have used their purchasing power to buy local!

(happy to report that there is so many more lovely things out there.  this morning i found my way to Rock Paper Flowers on Water Street West.  there is a whole new world there!  i’m looking forward to finding out more.)

 

cropped-thegreenrock_small.pnggood to know gifts that give (#g2kgtg) is a special project of thegreenrock.ca that looks at local gifts that people will like, use, and won’t leave an unnecessarily big footprint on the planet or humankind.  please like and share!

thegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!                   facebook thegreenrock.ca, google+ thegreenrock.ca