Waste Reduction Fair 2017!

thegreenrock.ca ~ habits for your habitat had a kickin’ great time at the Waste Reduction Week Fair, put off by as part of #WasteReductionWeek with the City of St. John’s and Clean St. John’s at the Memorial University Botanical Gardens on Saturday Oct 21st. (read story on the event in the Telegram here )

thegreenrock-ers volunteering at the Waste Reduction Fair!

thegreenrock-ers volunteering at the Waste Reduction Fair!

thegreenrock.ca was in good company – old and new friends included  Home Again Furniture BankSt. John’s Tool Library,  the Product Care Association, Boomerang Bags, Recycle in Newfoundland, the City of St. John’s Waste Division and others were part of the event!

thegreenrock.ca is about promoting sustainability, Waste Reduction is a key component.  leading up to Waste Reduction Week, thegreenrock.ca launched In its Place a composting and reycling project being piloted at Macdonald Drive Junior High breakfast program in collaboration with Kids Eat Smart Foundation, Clean St.  John’s, Island Compost, and the City of St.  John’s, with a financial contribution from the Wellness Coalition Avalon East. later this fall thegreenrock.ca will be launching InterGeneration~ the plastic bag project, a waste awareness and up-cycling project supported by the IMPACT! Youth Sustainability Fund and in collaboration with Agnes Pratt Home and Waterford Valley High that gets youth and seniors together to up-cycle plastic bags and share skills.

thegreenrock.ca launched last year the Guide to the Good website which promotes local businesses and organizations in the Northeast Avalon. all these projects bring different ideas on how people can live differently and more environmentally conscious way.

visitors to thegreenrock.ca booth got in on the action, and wrote ways in which their everyday actions can have an impact on the environment and to post them on the How Do you fit? board (see photo below to the left).  they were rewarded with a seedling from the Department of Forestry and Agrifoods, and a chance to win a local and green gift

Perla Hernandez talking about thegreenrock.ca's projects
Perla Hernandez talking about thegreenrock.ca’s projects

basket including:
– free month trial of Island Compost by Phill Coates (see Guide to the Good profile)
– skincare samples from Esskin by Esther Squires (see Guide to the Good profile)
– delicious natural soap from Suds~Natural Cooked Soap by Leah Grannon Bryant
– free coupons for delicious Soul Azteka and free coupons from Fixed Coffee!

and we got a winner!! congrats Julia thank you for participating!

 

And we are all winners when we take care of the planet.

(ps – thegreenrock was thrilled to have such an excellent group of volunteers helping out at the booth ~ thank you Leah Grannon Bryant, Amanda Russell, Kate Finn and Mary Anna Duggan you guys rocked!)

 

kathysgreenrock (2).pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca                     twitter: @thegreenrockca

thegreenrock.ca deep into an exciting 2017!

The first half of 2017 has been busy and gratifying – many great things have happened as thegreenrock.ca ~ Live Sustainably NL continues in its mission of promoting ‘habits for your habitat’ – things we can all do where we are to live more sustainably.   it’s a time of ‘twos’ –  thegreenrock.ca has won two awards, has been awarded two grants, and will be launching two waste reduction programs this fall!

  •  thegreenrock.ca receives The Co-operators Group IMPACT! Youth Sustainability Fund!
IMPACT! Fund photo-op

thegreenrock-ers: Perla Hernandez (project coordinator) and Kim Todd (founder and director) accept the IMPACT! Sustainability Fund from Robert Conway of The Co-operators Group

In April thegreenrock.ca  was successful in its proposal to the Co-operators Group IMPACT! Youth Sustainability Fund to pilot ReGeneration~ The Plastic Bag project. reGeneration is an intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills towards a common purpose of up-cycling plastic bags into durable goods like tote bags.

thegreenrock-er Perla Hernandez, is an alumni of the Co-operators’ IMPACT! Youth Sustainability Leadership Program which makes her eligible to apply for the IMPACT! Sustainability Fund!   reGeneration will launch this fall in collaboration with youth and seniors from Waterford Valley High School and the Agnes Pratt Nursing Home, as well as the rest of the community as we come together to share strengths and divert plastic bags.

 

  • Guide to the Good wins the IMPACT Social Innovation Challenge Competition!
Kim Todd and Myles Green

Myles Green from NL’s Association of CBDC presenting Kim Todd, thegreenrock.ca’s founder and director with Social Innovation Challenge award

In May 2017 during Innovation Week , Memorial University’s Centre for Social Enterprise in partnership with the United Church hosted the Social Innovation Challenge for entrepreneurs who had a business idea or initiative that would have a positive impact on the community. After a two-day  intensive process Kim Todd, Founder and Director of thegreenrock.ca won the first place for her pitch on the social enterpirse Guide to the Good! Have you checked the guide to the good? Check it out!

  • thegreenrock.ca takes home an  IABC Pinnacle Award for #playoutdoors 

Early in June thegreenrock.ca won a Pinnacle Award from the International Association of Business Communicators for the #playoutdoors recruitment campaign.  The project was in collaboration with the Junior Forest Wardens NL to get families outdoors and active, and in particular to start new Junior Forest Warden Clubs. Together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

  • thegreenrock.ca receives Wellness Coalition Avalon East Grant for a composting project

Later in June 2017 thegreenrock.ca received the happy news that our application to pilot the In it’s Place  compost project was approved by the Wellness Coalition Avalon East Grant  This pilot will be launched this fall at Macdonald Drive Junior High School with support from Kids Eat Smart Foundation.   ‘In its Place’ is an environmental health awareness pilot project that educates students on the system of food production and waste, and pilots initiatives to fill gaps.

one more good thing…

  • Diploma in Environmental Ethics for thegreenrock.ca founder

Iethics from Aristotle to Certified B Corp with a few stops in betweenn July of 2017, Kim Todd, thegreenrock.ca founder received the Diploma in Applied Ethics from the Department of Humanities, Memorial University.   The final component of the program was a presentation entitled ethics from Aristotle to BCorp, and a few stops in between that had been delivered in April.

 

It all bodes well for the second half of 2017, and beyond!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

 

great day – Earth Day 2017 !

thegreenrock-ers Amanda Russell and Perla Hernandez thegreenrock.ca's booth on Earth Day

thegreenrock-ers Amanda Russell and Perla Hernandez at the Earth Day Fair

Saturday afternoon rain didn’t stop crowds of boisterous families from making it to the Earth Day Fair at the Suncor Fluvarium on April 22!  Over 250 people attended the event! Just about all of them stopped at thegreenrock.ca’s booth to learn about ways to take action, take care of the planet, and how to live sustainably.

Each year, 1 billion people in more than 195 countries celebrate  Earth Day worldwide. The key purpose is to get people together, to celebrate mother nature, and think about ways in which they can take action.

In line with this message, thegreenrock.ca was very pleased and excited to share our signature projects for this year:

  • #playoutdoors ~ Less screen time and more time outdoors! In collaboration with the Junior Forest Wardens-NL, #playoutdoors raises awareness about nature deficit disorder and challenges families to get outdoors, make new friends and learn new skills.
  • ReGeneration: The Plastic Bag Project (coming up!) ~ An intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills toward a common purpose of recycling single-use plastic bags through crafting durable tote bags. This project is supported by The Co-operators IMPACT! Fund 2017.
  • Guide to the Good ~ A social enterprise that makes it easier for people to choose local for their purchasing and lifestyle choices. Local businesses bring economic, ethical and social benefits to our lives and our communities. Guide to the Good is currently being piloted in the Northeast Avalon, but the goal is for there to be a guide to the good in communities everywhere!

Visitors were asked to participate in the “how do you fit in?” campaign and to think about ways in which they can help protect the environment through their daily actions.

At the end of the day we had some local giveaways from businesses featured on the Guide to the Good. The draw was live-streamed via Facebook

Facebook Live of the guide to the good draw

  • Prize #1 Local Basket!
    Jumping Bean‘s low CO2 emission roasting coffee; hypoallergenic, artisan soaps and body products made locally from St. John’s Soap Works; and local hand-knitted hat by Casey’s Crafts.
  • Prize #2 Firewood and Coffee! 
    Bundles of local sustainable and licensed firewood from Firewood Factory; 2 gift-cards from  Jumping Bean .

Two winners were randomly selected out of 104 individual tickets. Congrats Olivia and Joan!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

west coast canola – playing with the grain

this is a happy cross-post with http://www.guidetothegood.ca because this story is cool for both audiences!  if you’re a follower of both firstly thank you!, and secondly please forgive the duplication.

Dr. Vanessa Kavanagh’s twitter handle is @NLGrainDr, and that is just a hint of how she feels about growing grain.  She shares pictures of tiny vials of Newfoundland canola oil like parents share pictures of their infant – with love and joy and hope.  She cares because she sees grain generally and growth specifically as opportunities to create and innovate in ways that will make this place a more sustainable, food secure, and healthier province.

Born to Corner Brook, this Doctor of Philosophy in agriculture is the Research Scientist for the provincial government.  She was beyond thrilled with the opportunity to apply her academic research – she earned her PhD in Plant Science at the University of Alberta – to the first canola field planted in the province, in Pasadena.  The project brought together a community of farmers, researchers, and visionaries, and all are reaping the benefits.

Cooks, bakers and salad-makers know canola oil as the Canadian cousin of rapeseed oil, lesser known is that canola is of the Brassicaceae plant family where cabbage and turnip reside.  “We knows all about cabbage and turnip,” says my mother, and if you can project the return on the pilot year, it’s no great leap to reap canola.

me in canola fieldThe first fields were seeded on Hammond Farms in May of 2016, and it was the beginning of a glorious growing season.  A few weeks later, canola plants, pollinated by the local bee population (40 hives of some of the healthiest bees in the world), yielded acres of yellow canola fields.  The height shown in the photo is just when they were getting going!  (It would have been lovely to see how Gerry Squires would have interpreted those fields – but the visual wasn’t the point in this case, it was just a good step on the journey).  Harvested produce has three forms – livestock feed, edible oil, or bio-fuel.

The livestock feed is more important to food security than might first appear:  when counting the on-island food resources we count the chickens and pigs and cows, but if their feed comes from away, which it often does, then that resource is not food secure.   The livestock food source goes hand-in-glove with the edible oil, as the livestock food pellets are the little black seeds minus oil. Canola plants share properties of all crops in that their taste is influenced by the characteristics of the soil and the weather.  So opportunities for artisan cold-pressed canola oil adds another level of local to the wave of foodie excellence that’s making sustainable not only sensible, but fashionable and healthy.

And it’s going well!  Vanessa says, “We have indeed had some great success with the canola pressing and it is almost complete!  The oil is a clear golden honey colour with a really nice flavour.”

Bio-fuel means that the harvested oil can be poured into the engine of the diesel tractor.  At the pilot scale this is not an economically wise use, it does clearly illustrate the possibilities.

Another inspiring feature of the project is that there is zero waste.  Vanessa says, “The other material outcome after processing the plant is straw, and most of that was cut up and used as bedding for cows.  The straw that wasn’t bedding is disked into the soil to add organic matter.  Nothing is wasted.”

For the canola project in 2017 Vanessa et al have 20-40 acres secured in Cormack, and she says, “Our farmers there are really looking forward to their fields of gold!   I can’t at all say that we’ve perfected the system after only one season, but we know a tremendous amount more than before and I think this year is going to be better than last.”

Dr. Vanessa Kavanagh is part of the grain research team that is looking at new ways to scale sustainable. The canola project is one of several components of the research-based cereal grain and oilseeds program, which is leading innovation in the feed and food industries.

 

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thegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

Facebook: Facebook.com/thegreenrockca
twitter: @thegreenrockca

the people have spoken ~ we want local!

it’s a day to talk about the importance of local business.  a while back thegreenrock.ca started a survey to find out how ‘local’ fits into consumer purchasing decisions.

it turns out that ‘local’ is an important consideration for people when they are buying, and, even more encouraging, people would buy more local goods if they knew local options where available and they knew how to access the goods.  the results of the poll will help us build Habits for Your Habitat – Guide to the Good, and that will make it easier for those of us in the Northeast Avalon to include more ‘local’ in our purchasing decisions.

here are couple of highlights –

  • it shows that buying ‘local’ is a significant factor for the majority the people Screen Shot 2016-02-04 at 5.32.36 PM
  • and the poll also shows that there is a significant potential for local businesses to increase the market share for their goods and services.  when asked how they felt about the percentage of local spending,  86.6% of the respondents said they would spend more locally if they knew local options where available and they knew how to access the goods

Screen Shot 2016-02-04 at 5.34.36 PM

 

all good news!  thanks to all those who participated.

You can see the survey’s summary of response  in this link:
https://docs.google.com/a/mun.ca/forms/d/1l7y7RJCePhkzai8jfUV-rMgdWTnuwze1jeYTpjocSFM/viewanalytics

 

cropped-thegreenrock-1.pngthegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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Habits for Your Habitat ~ Guide to the Good

survey 1 shot

Since 2011, thegreenrock.ca has been sharing stories about great local, green and savvy initiatives.  Along the way we’ve been talking to loads of local business owners, environmental practitioners, and community organizations.  So good, so inspiring, and so needed!  We realized that there is more we can do to make our communities more sustainable and more resilient, and we are working on it!

Habits for Your Habitat ~ guide to the good is work in progress that will make it easier and more practical for people to make sustainable choices. It’s about what we do where we live.  The new platform will promote local businesses (kitchen-table operations as well as thriving storefronts), highlight organizations, profile cool people and translate complex science into practical tips for everyday habits.

Since things ‘local’ are key to project success, we are surveying consumers,local business owners and community organizations to identify how ‘local’ fits into purchasing decisions and marketing activities.

think planet.  live local.

 

cropped-thegreenrock-1.png

thegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

facebook thegreenrock.ca, google+ thegreenrock.ca