thegreenrock.ca deep into an exciting 2017!

The first half of 2017 has been busy and gratifying – many great things have happened as thegreenrock.ca ~ Live Sustainably NL continues in its mission of promoting ‘habits for your habitat’ – things we can all do where we are to live more sustainably.   it’s a time of ‘twos’ –  thegreenrock.ca has won two awards, has been awarded two grants, and will be launching two waste reduction programs this fall!

  •  thegreenrock.ca receives The Co-operators Group IMPACT! Youth Sustainability Fund!
IMPACT! Fund photo-op

thegreenrock-ers: Perla Hernandez (project coordinator) and Kim Todd (founder and director) accept the IMPACT! Sustainability Fund from Robert Conway of The Co-operators Group

In April thegreenrock.ca  was successful in its proposal to the Co-operators Group IMPACT! Youth Sustainability Fund to pilot ReGeneration~ The Plastic Bag project. reGeneration is an intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills towards a common purpose of up-cycling plastic bags into durable goods like tote bags.

thegreenrock-er Perla Hernandez, is an alumni of the Co-operators’ IMPACT! Youth Sustainability Leadership Program which makes her eligible to apply for the IMPACT! Sustainability Fund!   reGeneration will launch this fall in collaboration with youth and seniors from Waterford Valley High School and the Agnes Pratt Nursing Home, as well as the rest of the community as we come together to share strengths and divert plastic bags.

 

  • Guide to the Good wins the IMPACT Social Innovation Challenge Competition!
Kim Todd and Myles Green

Myles Green from NL’s Association of CBDC presenting Kim Todd, thegreenrock.ca’s founder and director with Social Innovation Challenge award

In May 2017 during Innovation Week , Memorial University’s Centre for Social Enterprise in partnership with the United Church hosted the Social Innovation Challenge for entrepreneurs who had a business idea or initiative that would have a positive impact on the community. After a two-day  intensive process Kim Todd, Founder and Director of thegreenrock.ca won the first place for her pitch on the social enterpirse Guide to the Good! Have you checked the guide to the good? Check it out!

  • thegreenrock.ca takes home an  IABC Pinnacle Award for #playoutdoors 

Early in June thegreenrock.ca won a Pinnacle Award from the International Association of Business Communicators for the #playoutdoors recruitment campaign.  The project was in collaboration with the Junior Forest Wardens NL to get families outdoors and active, and in particular to start new Junior Forest Warden Clubs. Together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

  • thegreenrock.ca receives Wellness Coalition Avalon East Grant for a composting project

Later in June 2017 thegreenrock.ca received the happy news that our application to pilot the In it’s Place  compost project was approved by the Wellness Coalition Avalon East Grant  This pilot will be launched this fall at Macdonald Drive Junior High School with support from Kids Eat Smart Foundation.   ‘In its Place’ is an environmental health awareness pilot project that educates students on the system of food production and waste, and pilots initiatives to fill gaps.

one more good thing…

  • Diploma in Environmental Ethics for thegreenrock.ca founder

Iethics from Aristotle to Certified B Corp with a few stops in betweenn July of 2017, Kim Todd, thegreenrock.ca founder received the Diploma in Applied Ethics from the Department of Humanities, Memorial University.   The final component of the program was a presentation entitled ethics from Aristotle to BCorp, and a few stops in between that had been delivered in April.

 

It all bodes well for the second half of 2017, and beyond!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

 

#playoutdoors – less screen time, more outdoor time

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spending time in nature has positive physical and mental health benefits for both adults and children

in the fall of 2016, thegreenrock.ca in collaboration with the  Junior Forest Wardens NL launched a  #playoutdoors awareness campaign to get people outdoors and start new Junior Forest Warden NL Clubs.  Junior Forest Wardens, a family-based outdoor adventure group, has been active in NL since the 1940s.  numerous families have reaped the benefits of outdoor together time over the years, but numbers have been declining since the 1980s.

nature deficit disorder: kids are spending less time outdoors

kids these days are spending more time on screens than outdoors and that’s causing problems to their health. there’s extensive research about Nature Deficit Disorder. conversely, spending time in nature for adults, and especially for children brings the mental and physical health benefits. children experience positive social, psychological, and spiritual impacts on their personal and cognitive development.

 

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JFW helps families and friends find time to hang out in the woods

as a side effect of modern, busy and sedentary lifestyles in recent years our exposure to nature has diminished. within a generation, Canada has transitioned from a rural to an urban nation, with 80% of Canadians now living in cities. as a result of this transition, it is estimated that Canadians today spend on average 90% of their time indoors, which has lead to a variety of chronic health issues as a result of sedentary lifestyles

aside from the mental and physical health benefits, getting kids in nature can also have positive impacts on our environment and our communities. a study by the University of British Columbia, suggests that providing positive childhood experiences in nature, can help to develop care and awareness of the environment as adults.

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children who play outside are more likely to protect nature as adults

#playoutdoors campaign

the Junior Forest Wardens NL is dedicated to bringing families with school-aged children together to enjoy and learn about the natural environment. together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

up next
after all the success of the #playoutdoors thegreenrock.ca is working with JFW and other community partners to look into ways to expand the project this year. stay tuned!

update! #playoutdoors won a 2017 Pinnacle Award by the International Association of Business Communicators Newfoundland and Labrador! read all about it here

 

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thegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

Facebook: Facebook.com/thegreenrockca
twitter: @thegreenrockca

In Other Words – why it is important to plant trees

Basil English,

Basil English, Silviculture supervisor of Newfoundland’s Forestry and Agrifoods Agency

People often say that planting trees is a good deed for the environment, but when you try to add it up, you realize the value of a living tree is incalculable to our planet and the species on it.  So to get to the root of the matter, we interviewed the Tree Guy aka Basil English, Silviculture supervisor of Newfoundland’s Forestry and Agrifoods Agency.

Is planting trees good for the environment?

Yes with out a doubt! 

Does it help address climate change?

So there are a few ways in which planting trees help address climate change: some of the direct-effective benefits of plantings trees are that they absorb carbon and release oxygen.  We breathe what they create.

Trees also help mitigate climate change by keeping urban temperatures cooler areas in the summer by providing shade to buildings and homes during summer. This reduces the need for the use of air conditioners (though not so much here in Newfoundland!). In winter trees block wind and reduce wind speeds keeping houses and buildings warmer, which also helps reduce energy usage

Does planting trees here in Newfoundland make a difference in other parts of the world?

Climate cycles have no borders, but it’s difficult to see direct impacts. BUT any measure taken in any single country will have benefits everywhere. By planting trees, we increase the carbon we sequester and we reduce energy consumption.

Does planting a tree in your own backyard make a difference?

Large-scale tree planting projects have larger impacts on the environment, but individuals planting trees can have a bunch of benefits by helping people act in a way that is very real, physical and connects people with their environment. Too often people feel helpless when it comes to global environmental challenges. This is a way people can look at the tree growing as something tangible. 

In urban settings, trees provide habitat for birds and larger animals, and improve aesthetics (and property values). They also make people feel good – there are many studies showing that people’s mental health can be improved by nature, which helps them feel more content and with a better sense of wellbeing.

Depending on where you live, trees can also help reduce noise pollution from cars, buses, and industry.  

What are some of the environmental benefits of planting trees?

On the larger scale, trees and forests are part of the earth’s ecosystem. Trees help improve water quality by filtering water pollutants. In addition, they slow down the movement of water which reduces the risk of flooding. Trees also can sequester pollutants from the air, water and soil.  

When is the best time to plant trees in Newfoundland and Labrador?

It depends on your ability to take care of the tree. Through our Department’s reforestation program we plant trees on an industrial scale – millions of trees – and those trees are usually on their own so we usually plant from spring through summer so that the trees have time to acclimatize for the winter. It is really about being careful and making sure the roots are handled carefully and the tree is well watered. So if you are planting in your backyard you can probably plant from May (or when it begins to thaw) to September/October. 

So there you have it! Planting trees is a good deed for the environment, and for yourself, and it doesn’t matter if you plant 1, 2, 3 or even 100 trees – it’s all good! So grab a shovel and get your hands dirty!

thegreenrock.ca is proud to partner with Junior Forest Wardens NL for the Annual Tree Sale.   In Other Words is a project of thegreenrock.ca – Guide to the Good. You know when people start talking about the importance of taking care of the environment, and you’re interested, but it’s hard to pay attention when they talk about the microns, the quarks and parts per million? In Other Words makes scientific information understandable and practical.   If you like it, share it!

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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Junior Forest Wardens Annual Tree Sale Saturday June 14, 2014 – CDs Trees

ThJFW Tree Sale 2014e Annual Junior Forest Wardens Tree Sale is a sign for many that summer is just about here.  The event traditionally happens Saturday, the day before Father’s Day, and over the past 18 years many proud papas have received Tree Sale stuff for their dedicated day.  It makes a perfect gift because it will progress the garden, get dad out to dig, and last and last and last.  The kids grow and go, but a good tree will stand in its spot for a hundred years.

CDs Trees and JFW established an excellent partnership in 2013.  For its first 17 or so years, the JFW Tree Sale was held at the Forest Ecology Centre on Brookfield Road.  Exciting new projects there in 2013 led JFW to CDs Trees.

Owned by Chris and Debbie Swyers, CDs Trees is a magical place filled with sights and sounds and scents of joy.  Junior Forest Wardens are not the only ones who think so – in 2014 CDs Trees received an Honourable Mention for Canadian Nursery Landscape Association’s Garden Centre of the Year Award.

Like all Junior Forest Wardens events, the Tree Sale is a family affair.  Moms, Dads and kids from 5-18  make up the Junior Forest Warden groups.  The groups are self-organized, and adventures vary from group to group and meeting to meeting.  Tree Sale Day is an annual highlight, when Wardens have an amazing time helping customers, pushing and pulling carts and wagons, and getting up close with nature.

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thegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

facebook thegreenrock.ca, google+ thegreenrock.ca