great day – Earth Day 2017 !

thegreenrock-ers Amanda Russell and Perla Hernandez thegreenrock.ca's booth on Earth Day

thegreenrock-ers Amanda Russell and Perla Hernandez at the Earth Day Fair

Saturday afternoon rain didn’t stop crowds of boisterous families from making it to the Earth Day Fair at the Suncor Fluvarium on April 22!  Over 250 people attended the event! Just about all of them stopped at thegreenrock.ca’s booth to learn about ways to take action, take care of the planet, and how to live sustainably.

Each year, 1 billion people in more than 195 countries celebrate  Earth Day worldwide. The key purpose is to get people together, to celebrate mother nature, and think about ways in which they can take action.

In line with this message, thegreenrock.ca was very pleased and excited to share our signature projects for this year:

  • #playoutdoors ~ Less screen time and more time outdoors! In collaboration with the Junior Forest Wardens-NL, #playoutdoors raises awareness about nature deficit disorder and challenges families to get outdoors, make new friends and learn new skills.
  • ReGeneration: The Plastic Bag Project (coming up!) ~ An intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills toward a common purpose of recycling single-use plastic bags through crafting durable tote bags. This project is supported by The Co-operators IMPACT! Fund 2017.
  • Guide to the Good ~ A social enterprise that makes it easier for people to choose local for their purchasing and lifestyle choices. Local businesses bring economic, ethical and social benefits to our lives and our communities. Guide to the Good is currently being piloted in the Northeast Avalon, but the goal is for there to be a guide to the good in communities everywhere!

Visitors were asked to participate in the “how do you fit in?” campaign and to think about ways in which they can help protect the environment through their daily actions.

At the end of the day we had some local giveaways from businesses featured on the Guide to the Good. The draw was live-streamed via Facebook

Facebook Live of the guide to the good draw

  • Prize #1 Local Basket!
    Jumping Bean‘s low CO2 emission roasting coffee; hypoallergenic, artisan soaps and body products made locally from St. John’s Soap Works; and local hand-knitted hat by Casey’s Crafts.
  • Prize #2 Firewood and Coffee! 
    Bundles of local sustainable and licensed firewood from Firewood Factory; 2 gift-cards from  Jumping Bean .

Two winners were randomly selected out of 104 individual tickets. Congrats Olivia and Joan!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

#playoutdoors – less screen time, more outdoor time

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spending time in nature has positive physical and mental health benefits for both adults and children

in the fall of 2016, thegreenrock.ca in collaboration with the  Junior Forest Wardens NL launched a  #playoutdoors awareness campaign to get people outdoors and start new Junior Forest Warden NL Clubs.  Junior Forest Wardens, a family-based outdoor adventure group, has been active in NL since the 1940s.  numerous families have reaped the benefits of outdoor together time over the years, but numbers have been declining since the 1980s.

nature deficit disorder: kids are spending less time outdoors

kids these days are spending more time on screens than outdoors and that’s causing problems to their health. there’s extensive research about Nature Deficit Disorder. conversely, spending time in nature for adults, and especially for children brings the mental and physical health benefits. children experience positive social, psychological, and spiritual impacts on their personal and cognitive development.

 

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JFW helps families and friends find time to hang out in the woods

as a side effect of modern, busy and sedentary lifestyles in recent years our exposure to nature has diminished. within a generation, Canada has transitioned from a rural to an urban nation, with 80% of Canadians now living in cities. as a result of this transition, it is estimated that Canadians today spend on average 90% of their time indoors, which has lead to a variety of chronic health issues as a result of sedentary lifestyles

aside from the mental and physical health benefits, getting kids in nature can also have positive impacts on our environment and our communities. a study by the University of British Columbia, suggests that providing positive childhood experiences in nature, can help to develop care and awareness of the environment as adults.

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children who play outside are more likely to protect nature as adults

#playoutdoors campaign

the Junior Forest Wardens NL is dedicated to bringing families with school-aged children together to enjoy and learn about the natural environment. together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

up next
after all the success of the #playoutdoors thegreenrock.ca is working with JFW and other community partners to look into ways to expand the project this year. stay tuned!

update! #playoutdoors won a 2017 Pinnacle Award by the International Association of Business Communicators Newfoundland and Labrador! read all about it here

 

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thegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

Facebook: Facebook.com/thegreenrockca
twitter: @thegreenrockca