thegreenrock.ca deep into an exciting 2017!

The first half of 2017 has been busy and gratifying – many great things have happened as thegreenrock.ca ~ Live Sustainably NL continues in its mission of promoting ‘habits for your habitat’ – things we can all do where we are to live more sustainably.   it’s a time of ‘twos’ –  thegreenrock.ca has won two awards, has been awarded two grants, and will be launching two waste reduction programs this fall!

  •  thegreenrock.ca receives The Co-operators Group IMPACT! Youth Sustainability Fund!
IMPACT! Fund photo-op

thegreenrock-ers: Perla Hernandez (project coordinator) and Kim Todd (founder and director) accept the IMPACT! Sustainability Fund from Robert Conway of The Co-operators Group

In April thegreenrock.ca  was successful in its proposal to the Co-operators Group IMPACT! Youth Sustainability Fund to pilot ReGeneration~ The Plastic Bag project. reGeneration is an intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills towards a common purpose of up-cycling plastic bags into durable goods like tote bags.

thegreenrock-er Perla Hernandez, is an alumni of the Co-operators’ IMPACT! Youth Sustainability Leadership Program which makes her eligible to apply for the IMPACT! Sustainability Fund!   reGeneration will launch this fall in collaboration with youth and seniors from Waterford Valley High School and the Agnes Pratt Nursing Home, as well as the rest of the community as we come together to share strengths and divert plastic bags.

 

  • Guide to the Good wins the IMPACT Social Innovation Challenge Competition!
Kim Todd and Myles Green

Myles Green from NL’s Association of CBDC presenting Kim Todd, thegreenrock.ca’s founder and director with Social Innovation Challenge award

In May 2017 during Innovation Week , Memorial University’s Centre for Social Enterprise in partnership with the United Church hosted the Social Innovation Challenge for entrepreneurs who had a business idea or initiative that would have a positive impact on the community. After a two-day  intensive process Kim Todd, Founder and Director of thegreenrock.ca won the first place for her pitch on the social enterpirse Guide to the Good! Have you checked the guide to the good? Check it out!

  • thegreenrock.ca takes home an  IABC Pinnacle Award for #playoutdoors 

Early in June thegreenrock.ca won a Pinnacle Award from the International Association of Business Communicators for the #playoutdoors recruitment campaign.  The project was in collaboration with the Junior Forest Wardens NL to get families outdoors and active, and in particular to start new Junior Forest Warden Clubs. Together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

  • thegreenrock.ca receives Wellness Coalition Avalon East Grant for a composting project

Later in June 2017 thegreenrock.ca received the happy news that our application to pilot the In it’s Place  compost project was approved by the Wellness Coalition Avalon East Grant  This pilot will be launched this fall at Macdonald Drive Junior High School with support from Kids Eat Smart Foundation.   ‘In its Place’ is an environmental health awareness pilot project that educates students on the system of food production and waste, and pilots initiatives to fill gaps.

one more good thing…

  • Diploma in Environmental Ethics for thegreenrock.ca founder

Iethics from Aristotle to Certified B Corp with a few stops in betweenn July of 2017, Kim Todd, thegreenrock.ca founder received the Diploma in Applied Ethics from the Department of Humanities, Memorial University.   The final component of the program was a presentation entitled ethics from Aristotle to BCorp, and a few stops in between that had been delivered in April.

 

It all bodes well for the second half of 2017, and beyond!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

 

great day – Earth Day 2017 !

thegreenrock-ers Amanda Russell and Perla Hernandez thegreenrock.ca's booth on Earth Day

thegreenrock-ers Amanda Russell and Perla Hernandez at the Earth Day Fair

Saturday afternoon rain didn’t stop crowds of boisterous families from making it to the Earth Day Fair at the Suncor Fluvarium on April 22!  Over 250 people attended the event! Just about all of them stopped at thegreenrock.ca’s booth to learn about ways to take action, take care of the planet, and how to live sustainably.

Each year, 1 billion people in more than 195 countries celebrate  Earth Day worldwide. The key purpose is to get people together, to celebrate mother nature, and think about ways in which they can take action.

In line with this message, thegreenrock.ca was very pleased and excited to share our signature projects for this year:

  • #playoutdoors ~ Less screen time and more time outdoors! In collaboration with the Junior Forest Wardens-NL, #playoutdoors raises awareness about nature deficit disorder and challenges families to get outdoors, make new friends and learn new skills.
  • ReGeneration: The Plastic Bag Project (coming up!) ~ An intergenerational awareness and action program that brings seniors and students together to share strengths, and transfer skills toward a common purpose of recycling single-use plastic bags through crafting durable tote bags. This project is supported by The Co-operators IMPACT! Fund 2017.
  • Guide to the Good ~ A social enterprise that makes it easier for people to choose local for their purchasing and lifestyle choices. Local businesses bring economic, ethical and social benefits to our lives and our communities. Guide to the Good is currently being piloted in the Northeast Avalon, but the goal is for there to be a guide to the good in communities everywhere!

Visitors were asked to participate in the “how do you fit in?” campaign and to think about ways in which they can help protect the environment through their daily actions.

At the end of the day we had some local giveaways from businesses featured on the Guide to the Good. The draw was live-streamed via Facebook

Facebook Live of the guide to the good draw

  • Prize #1 Local Basket!
    Jumping Bean‘s low CO2 emission roasting coffee; hypoallergenic, artisan soaps and body products made locally from St. John’s Soap Works; and local hand-knitted hat by Casey’s Crafts.
  • Prize #2 Firewood and Coffee! 
    Bundles of local sustainable and licensed firewood from Firewood Factory; 2 gift-cards from  Jumping Bean .

Two winners were randomly selected out of 104 individual tickets. Congrats Olivia and Joan!

 

 

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

facebook: Facebook.com/thegreenrockca         twitter: @thegreenrockca

#playoutdoors – less screen time, more outdoor time

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spending time in nature has positive physical and mental health benefits for both adults and children

in the fall of 2016, thegreenrock.ca in collaboration with the  Junior Forest Wardens NL launched a  #playoutdoors awareness campaign to get people outdoors and start new Junior Forest Warden NL Clubs.  Junior Forest Wardens, a family-based outdoor adventure group, has been active in NL since the 1940s.  numerous families have reaped the benefits of outdoor together time over the years, but numbers have been declining since the 1980s.

nature deficit disorder: kids are spending less time outdoors

kids these days are spending more time on screens than outdoors and that’s causing problems to their health. there’s extensive research about Nature Deficit Disorder. conversely, spending time in nature for adults, and especially for children brings the mental and physical health benefits. children experience positive social, psychological, and spiritual impacts on their personal and cognitive development.

 

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JFW helps families and friends find time to hang out in the woods

as a side effect of modern, busy and sedentary lifestyles in recent years our exposure to nature has diminished. within a generation, Canada has transitioned from a rural to an urban nation, with 80% of Canadians now living in cities. as a result of this transition, it is estimated that Canadians today spend on average 90% of their time indoors, which has lead to a variety of chronic health issues as a result of sedentary lifestyles

aside from the mental and physical health benefits, getting kids in nature can also have positive impacts on our environment and our communities. a study by the University of British Columbia, suggests that providing positive childhood experiences in nature, can help to develop care and awareness of the environment as adults.

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children who play outside are more likely to protect nature as adults

#playoutdoors campaign

the Junior Forest Wardens NL is dedicated to bringing families with school-aged children together to enjoy and learn about the natural environment. together thegreenrock.ca and JFW launched a successful campaign that delivered 10 community outreach events, reached out to 17 community organizations which engaged over 50 families in the St. John’s metro area and led to the start of two new JFW Clubs:  the Wild Wanderers and the Rollin’ Capelin.

up next
after all the success of the #playoutdoors thegreenrock.ca is working with JFW and other community partners to look into ways to expand the project this year. stay tuned!

update! #playoutdoors won a 2017 Pinnacle Award by the International Association of Business Communicators Newfoundland and Labrador! read all about it here

 

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thegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like us and share!

Facebook: Facebook.com/thegreenrockca
twitter: @thegreenrockca

environment Week – think planet. act local.

the United Nations established world environment day – WED – as the ‘people’s day’ for doing something to take care of the Earth – and it’s happening!   WED kicked off Environment Week, and  it’s the right time to  look around and see how people are thinking of the planet while living local.

  • there is crowd down at Vanier School planning and planting a community garden in the cold days of June VanierGarden
  • Clean St. John’s has brought earth-carers into classrooms throughout the City to make more earth-carersGrockMQP
  • caring local entrepreneurs are making protecting the environment their business!  check out Island Compost2016-05-19 09.03.25
  • morning runners are bringing bags and taking a day to pick up trash on their route (half a bag on a short run!)run bag
  • families and friends are taking to the trails for some good outdoor timemaraudscape

the government of Canada has come up with focus areas for every day this week – check it!  NL Power is marking the week through EnviroFEST activites in various regions of the province.  how’s it going to work for you?

cropped-thegreenrock-1.pngthegreenrock.ca is a not-for–profit company that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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spring! into waste reduction

one year’s worth of waste – http://www.zerowastehome.com/

one weeks worth of waste. how much of this could go somewhere other than the landfill?

 

 

 

 

 

 

 

 

 

March is here (in like a lamb out like a lion maybe?) and as it always does it brings ideas of spring and spring cleaning.  we need to make space for fresh new energy. the best to do that long term is to think about what we bring in.

habits we practice at the household level have a huge impact on reducing waste.   believe it or not, it’s possible to leave very little on the curb – check out Bea of www.zerowaste.com and Lauren of trash is for tossers for leading edge examples.  these two mavericks have waste reduction down to a science and an art.   as well as being very dedicated, they live in centres where facilities exist that make their choices practical.   great ideas!  and although all the facilities don’t exist (ie, we can’t bring jars to the brewery to get filled with beer), there are many things we can do to reduce waste.

this is a mash-up of suggestions of living the waste-free lifestyle from Bea and Lauren, with a bit of local practical knowledge thrown in.

  • what’s in the trash? – have a look at what’s in the bin.  if you’re the greater St. John’s metro area, figure out what can be recycled (cans, cartons, bottles, etc, check the city of St John’s recycling program), what can be composted like organic waste – check out the Botanical Gardens,, what really shouldn’t be going to the trash at all (hazardous waste), check out Eastern Waste Management , what can be rehabilitated or donated (check out Habitat for Humanity ReStore – link updated and other donation-seeking organizations). For all of it, all over the province check out rethink waste. like their website says, “RethinkWasteNL.ca provides Newfoundlanders and Labradorians with easy access to everything we need to know about managing our waste – all on one website.”
  • when buying, buy package-free and/or bulk – sometimes the packaging is recyclable, but even if it still takes work to recycle it.  less is more! You can visit the Bulk Barn to buy in bulk or you can go to the Food for Thought store  as well, and shop the markets.  the St. John’s Farmers’ Market doesn’t run in winter, but the Winter Market and Some Good Market do!
  • the best way to avoid food waste is to prepare the right volume of food for your family, and eat it.  (easier said that done.)  cooking and baking at home (having minimized packaging at the purchase phase) leads to less waste!

 

all of these ideas can add up to a  huge difference to what hits the curb.  and when the demand is there to create more infrastructure to reduce even further.

 

cropped-thegreenrock-1.pngthegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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green is the new red: Valentine’s winter market

on Valentines day we celebrate our love and appreciation to the people we care about but we can do so while supporting our community and our planet !

check out some amazing local treats from creative hands and farmers cellars at the Valentines winter market from 10:00 am – 3:00 pm at the Royal Canadian Legion. there will be a variety of local vendors including  farmers bringing meat and eggs, artisan cheese, homemade bread and baked goods, spices, art, jewelry, t-shirts and apparel handmade soaps and much more!

local products typically have a smaller ecological footprint and they also help to build our community and local economy.

love ❤ xoxo

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thegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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the people have spoken ~ we want local!

it’s a day to talk about the importance of local business.  a while back thegreenrock.ca started a survey to find out how ‘local’ fits into consumer purchasing decisions.

it turns out that ‘local’ is an important consideration for people when they are buying, and, even more encouraging, people would buy more local goods if they knew local options where available and they knew how to access the goods.  the results of the poll will help us build Habits for Your Habitat – Guide to the Good, and that will make it easier for those of us in the Northeast Avalon to include more ‘local’ in our purchasing decisions.

here are couple of highlights –

  • it shows that buying ‘local’ is a significant factor for the majority the people Screen Shot 2016-02-04 at 5.32.36 PM
  • and the poll also shows that there is a significant potential for local businesses to increase the market share for their goods and services.  when asked how they felt about the percentage of local spending,  86.6% of the respondents said they would spend more locally if they knew local options where available and they knew how to access the goods

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all good news!  thanks to all those who participated.

You can see the survey’s summary of response  in this link:
https://docs.google.com/a/mun.ca/forms/d/1l7y7RJCePhkzai8jfUV-rMgdWTnuwze1jeYTpjocSFM/viewanalytics

 

cropped-thegreenrock-1.pngthegreenrock.ca is a non-profit that informs and inspires people in Newfoundland and Labrador on ways to address the challenges facing our planet, our communities, and our lives.  like and share!

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